Shayar Ltd was established in light domestic and international, demanding high quality multimedia productions, monitoring, surveys and public awareness campaigns together with creative publishing and a new, refreshed social concept in marketing and advertising. Of the need of answers to a private and public market, both
Shayar brings into the market an approach that meets Afghanistan’s needs and hopes at this historical moment of its development:
Peace above all, within the full respect of essential human rights, a special focus on Afghan women, youth and ownership built around Afghanistan’s interests and a frontal fight against a corruption that destroys the society and the chance of building a sustainable State.
Shayar’s commitment is to drive its clients towards such social concerns.
Shayar believes that the public, non-profit and private sectors, and commercial activities can, should and has the great chance of reaching the entire population through media products, publishing, awareness raising and advertising campaigns that by reflecting Afghanistan’s needs can contribute to build the country we aim, gaining people’s sympathy, satisfaction and gratitude, too.
Shayar’s areas of business are media and communication productions, its placement throughout Afghan, regional and international media and the definition of awareness or marketing campaigns concepts together with is graphic resolution and overall implementation in the public, private, non-for-profit sectors, both Afghans and internationals, in Afghanistan and abroad.
In Shayar meet professionals with thirty five years of international, regional and domestic experience that have been operating for the last twelve years in the Afghan market.
Shayar was created to meeting properly and in an exclusive, dedicated way growing demands for media products, marketing and campaigning with a social concern.
In Afghanistan, Shayar’s portfolio includes the national distribution company Nye Express and the media house The Killid Group; research, monitoring and evaluation organizations (AAMC and Banu); publishing (Sapidar); high quality printing houses (Printing Village and Jeihoon); consultancy and system development advisors (Karpohan); Internet provider (Ceretichs) and internet systems provider (Koshid Aria); the main Afghan non-governmental