Our vision & Mission
Shayar Ltd was established in light domestic and international, demanding high quality multimedia productions, monitoring, surveys and public awareness campaigns together with creative publishing and a new, refreshed social concept in marketing and advertising. Of the need of answers to a private and public market, both
Shayar brings into the market an approach that meets Afghanistan’s needs and hopes at this historical moment of its development:
Peace above all, within the full respect of essential human rights, a special focus on Afghan women, youth and ownership built around Afghanistan’s interests and a frontal fight against a corruption that destroys the society and the chance of building a sustainable State.
Shayar’s commitment is to drive its clients towards such social concerns.
Shayar believes that the public, non-profit and private sectors, and commercial activities can, should and has the great chance of reaching the entire population through media products, publishing, awareness raising and advertising campaigns that by reflecting Afghanistan’s needs can contribute to build the country we aim, gaining people’s sympathy, satisfaction and gratitude, too.
Shayar’s areas of business are media and communication productions, its placement throughout Afghan, regional and international media and the definition of awareness or marketing campaigns concepts together with is graphic resolution and overall implementation in the public, private, non-for-profit sectors, both Afghans and internationals, in Afghanistan and abroad.
In Shayar meet professionals with thirty five years of international, regional and domestic experience that have been operating for the last twelve years in the Afghan market.
Shayar was created to meeting properly and in an exclusive, dedicated way growing demands for media products, marketing and campaigning with a social concern.
In Afghanistan, Shayar’s portfolio includes the national distribution company Nye Express and the media house The Killid Group; research, monitoring and evaluation organizations (AAMC and Banu); publishing (Sapidar); high quality printing houses (Printing Village and Jeihoon); consultancy and system development advisors (Karpohan); Internet provider (Ceretichs) and internet systems provider (Koshid Aria); the main Afghan non-governmental.
Our Values
1- Focus our energy for greater impact
Our passion for human rights is why we are here. If we combine our energy and use each other’s expertise to its best advantage we will achieve greatest impact.
- We work together, uniting our energy
- We rightfully challenge what gets in the way
- We are working towards the strategic priorities of AI
2- Stand up with integrity
We are champions for human rights, working to create a movement for change. Our conviction and integrity guide what we do and how we do it, every day.
- We do the right thing
- We do what we say we will do
- We are worthy of trust
- We have integrity and courage
- We act with conviction
- Increasethe quality of managementand expertiseinhow to do it
3- Be outstanding
We are known as global, independent and unbiased, acting in solidarity with the human rights movement and with our contributors. Our reputation is important for the work we do for our rights holders. We must courageously play our part in making AI outstanding.
- We stand up for what we believe inside and out
- We are creative and innovative
- We will try new things and learn from them
- We are professionals in our discipline
- We deliver excellence
- Createutilityfor customers
- seriousness ofthework
4- Respect the individual
People should be themselves. We achieve more with a mix of cultures, personality types and ways of working. We’re often in a stressful environment, and it is especially important that peoples’ needs in and out of work are respected.
- We are supportive and we are responsible for our actions
- We are informal, within boundaries that maintain our professionalism
- Step with the demands and needs of clients and customers
5- Be relevant today and ready for tomorrow
We have to evolve to best serve the needs of rights holders. Through our delivery of professional services, we help achieve the movement’s goals. To remain relevant today we must stay one step ahead and be ready for tomorrow.
- We are always learning, from others, from our past and for the future
- We have the right people, who are ready to act
- We embrace how things can change for better
- We think ahead, strategically
6- Be accountable
We are accountable to the movement and have a responsibility to rights holders and contributors.
- We ensure the best use of resources to achieve the goals of the IS
- We take responsibility for our decisions
- We are accountable for ourselves and our behaviors
- We are transparent in prioritizing our efforts and resources